Revealed: How Police Spin Doctors Work

Photo of Kevin Donoghue, solicitor, who reviews a recent news story to explain how police spin doctors work.

Kevin Donoghue reviews a recent news story to show how the police’s media spin doctors work.

By Kevin Donoghue, solicitor

Journalism is “the first rough draft of history.”

Former Washington Post President and Publisher Philip L. Graham

Mr Graham was right. Journalists (and lawyers like me) use words for a living. They are powerful. And they matter, especially when presenting a version of events to those who pass judgement.

The UK’s police forces know this too.

In today’s social-media driven world, it’s more important than ever for the police to present their case as “the first rough draft of history”. And they must act quickly, because officers’ conduct (and often misconduct) will be judged in the court of public opinion long before reaching a legal courtroom.

This is not new. The police have always been keen to get their side of the story across and present themselves in a favourable light.

But what you might not have noticed is how they have become masterful “spin doctors” who:

  • promote propaganda campaigns to help the police get what they want (as I explain in this blog post: Spit Guards or Spit Hoods? Don’t Fall for the Spin)
  • exploit the media’s inclination to report both sides
  • use our natural tendencies for a “quick fix” when scrolling through social media.

A recent story shows how.

Metropolitan Police Assault Story

It is standard practice for journalists to approach the police for quotes when reporting on an incident involving officers. They want their readers to hear the police’s version of events and often include quotes without editing.

As this recent story in the Independent shows, police force press departments use that opportunity to manipulate how events are seen in the court of public opinion.

In the story, journalist Nadine White describes how a frail 70-year-old black man was allegedly assaulted by Metropolitan Police (the Met) officers after they stopped him for driving with a broken brake light. She reports that the Independent Office for Police Conduct (IOPC) is investigating the incident.

It appears that the story came about because the victim’s daughter posted a picture of an officer on Instagram on Monday. I reproduce the accompanying post (without editing or endorsing its contents) below:


Today these police men beat up my dad in the Shortlands/ Bromley area as they said he posed immediate threat towards them.

This incident escalated because the police men pulled my dad due to one of his lights not working which he was not aware of. My dad is born and bred Jamaican who’s accent is very strong and isn’t afraid to say what he feels about the @metpolice_uk and their corrupt racist system as my dad made hand gestures telling them to leave him alone they felt it was now their duty to physically abuse him.

My dad is 70 years old, no more than 8 stone, 5ft 6 who has had multiple strokes, heart problems and is also on blood thinning tablets.

Multiple witness’ have stepped forward to describe the absolute torture they put my dad through until my brother turned up. When questioned as to why they’ve assaulted him the police then lied to say my dad hit them.

My dad has suffered a broken nose, broken cheek bone/ eye socket and deep cuts to his head and other injuries. I am awaiting update from the hospital.

I’m absolutely heartbroken at this time 💔

Please repost. #blm #georgefloyd @metpolice_uk @bbcnews @itvnews

The Met’s Instagram account was tagged in the replies. That account is still active, and the last post was made on the same day as the Instagram post by the victims daughter.

Despite this, I cannot see a response from the Met to the victim’s daughter’s post in her Instagram feed.

Spin Doctors’ Response

For the Met’s press department, the failure to respond on Instagram does not matter. This is because The Independent (and probably others) wanted to include a quote in their reporting of the story. The Met have plenty of experience dealing with allegations of police misconduct, and it shows.

This is what the Force’s spokesperson, or “spin doctor”, said:

“We are aware of a post on Instagram relating to the arrest of a man following a vehicle stop on Blyth Road in Bromley,” said a Met Police spokesperson.

“After exiting the vehicle, the driver became involved in a struggle with an officer during which the officer sustained an injury to his eye.”

Ms White’s article continued:

The Met said the man was arrested at the scene on suspicion of assaulting an emergency worker.

He was then given first aid by officers before being transported to a south London hospital. He was later discharged and taken to a police station from where he was released under investigation.

No doubt, the Met’s quote led to The Independent’s headline and “both sides” byline:

Police watchdog probes case of Black man, 70, left in hospital after being stopped for faulty brake light

The Met Police said the pensioner was involved in a “struggle” with an officer on routine patrol.

Why Both Sides Headlines and Bylines Help the Police

Many people skim news stories and digest headlines only, especially on social media. “Click-through-rates” to read stories are far lower. People who read them all the way to the end are in an even-smaller minority.

This makes the headline and byline crucial to getting “the first rough draft of history” seen. The Met’s press department will be thrilled that a key part of their version of events (the description of it as a “struggle”) was prominently displayed here.

Analysis of the Met’s Press Release

In the Met’s brief quote, it has:

  • acknowledged the Instagram post, albeit four days later. This means that the Force can now avoid engaging with the poster or public directly.
  • avoided addressing the circumstances as described in the article or Instagram post. In particular, the spokesperson completely ignored the victim’s version of events, his daughter’s sympathetic description of her father, and the serious allegation that the police lied to justify arresting a member of the public. Of particular interest is that the police spokesperson did not comment about the “multiple witnesses”. They did not confirm if details and statements were taken despite the serious allegations made by both the police officer and his alleged victim.
  • glossed over how the victim got out of his car. His daughter said he was “pulled” out by officers, the police spokesperson used neutral language to say he “exited the vehicle”
  • downplayed the incident. The police described it as a mere “struggle”. Again, this neutral language belies the apparent extreme violence of the incident, during which the victim’s daughter says he needed hospital treatment for a “broken nose, broken cheek bone/ eye socket and deep cuts to his head and other injuries.” The victim’s photograph in the article appears to back this up.
  • failed to mention if body worn video, custody suite CCTV, and other recordings were made and/ or preserved. The victim’s “mug shot” (which might have shown his injuries or lack thereof), was also not disclosed to The Independent.
  • avoided inflaming the situation by not stating if the man was charged with an offence.
  • tried to get public sympathy by alleging that the 70-year-old-man attacked the officer causing an unspecified injury to his eye. This was done without offering any evidence, such as body worn video or photographs of the officer to support these serious allegations.
  • noted that the victim was arrested for assaulting “an emergency worker”, without saying who that was or which branch of the emergency services they came from.
  • portrayed the police in a positive light, describing how officers gave the victim first aid, got him to hospital, and released him after an investigation.

More Spin : Why the Police Now Call Themselves “Emergency Workers”

This story, and the police’s handling of it, is based in an allegation of assaulting an “emergency worker”. While we do not know who that was, it stands to reason that the victim was charged with assaulting a police officer, who was probably the arresting officer. (The victim’s daughter showed a photo of the officer involved in her Instagram post.)

I expect that the term “emergency worker” for the police officer was used on purpose. This is because:

  • it gets public sympathy. As well as police officers, an “emergency worker” could be any number of people, including NHS staff, members of the fire service, and even members of search and rescue. The police spokesperson appears keen to portray officers in that well-regarded group to create cognitive dissonance in the reader’s mind. How can people we admire commit serious assaults on members of the public or lie to cover-up misconduct?
  • the police are keen to use the Assaults on Emergency Workers (Offences) Act 2018 because, as solicitor Iain Gould describes here,
    • the criminal penalties for assaulting a police officer if they are classed as an “emergency worker” are much stiffer compared to being classed as mere “police officers”. This is because assaulting an “emergency worker” is an offence which carries a maximum sentence of 12 months’ imprisonment. It is a much more serious charge than “assaulting a police officer in the execution of their duty”. That is an offence under s.89 of the Police Act 1996 and carries a maximum sentence of six months’ imprisonment.
    • the legal test is lower for the police to justify their actions and secure a conviction. This is because an officer is only required to be acting in the “exercise of functions” instead of “acting in the course of his duty”. This subtle change in language makes it more likely that the victim could be convicted if the officers’ version of events is believed. This would vindicate the officer(s) involved, likely extinguish any potential civil compensation claim, and shut down a police misconduct investigation.

Why This Matters

The Metropolitan Police’s spokesperson has done a masterful job of handling this latest public relations crisis. Dominic Cummings, Boris Johnson’s former advisor and spin-doctor, would be proud.

But we should all be concerned. Officers and police forces up and down the land will be taking notes. If the Met’s approach is successful, they will use the same playbook.

So, I urge the public and media to carefully watch how the police and their press departments operate.

Public confidence in the police depends on good faith. Obfuscation and spin undermine it.

And, let’s not forget, behind the headlines is a 70-year-old man who has sustained serious injuries. And, if charged, his liberty is potentially at stake. For the man and his family, this is not a game.


Kevin Donoghue is a solicitor with over 20 years’ experience representing victims of police misconduct.